Nature and Heritage as blueprints for Design
[ about ]
HEED explores architecture through culture, climate, nature, and community, documenting vernacular buildings, traditional materials, and climate-responsive practices for a growing global audience of 10,000+ followers and more than 250,000 total likes across multiple continents. TikTok is currently our main platform for distributing this knowledge through accessible short-form content, with the aim of influencing the next generation of architects, designers, and thinkers by opening up new ways of seeing, building, and understanding our world.
[ traditional styles ]
140.000+ views
30.000+ likes
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[ sustainable techniques ]
19.000+ views
1.100+ likes
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[ international coverage ]
46.000+ views
3000+ likes
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[ our mission ]
HERITAGE —
Nature and Heritage as blueprints for Design
Vernacular architecture carries the knowledge, traditions, and craftsmanship passed down through generations. Understanding these buildings helps preserve cultural identity while revealing valuable lessons for contemporary design.
SUSTAINABILITY —
Many traditional building practices are rooted in using what is locally available, renewable, and repairable. By revisiting these approaches, we can discover more resource-conscious ways of building for the future.
NATURE —
Architecture has always been shaped by its relationship with the natural environment. From local materials to passive cooling, vernacular buildings demonstrate how design can respond to climate and place.
COMMUNITY —
Architecture is not only about buildings, but about the people who create, inhabit, and maintain them. HEED designs reflects collective knowledge and shows how spaces can strengthen connection, identity, and resilience.
Nature and Heritage as blueprints for Design
[ audience ]
1,5 million post views
10,000+ TikTok followers
250,000+ video likes
Our TikTok page is currently our main information distribution platform, connecting HEED with an international audience interested in architecture, heritage, sustainability, and design. Through accessible, research-based short-form content, we explore vernacular architecture, traditional materials, and climate-responsive building practices from around the world. The platform allows us to bring architectural knowledge beyond academic and professional spaces, creating a growing community around the value of learning from how people have built for generations.
[ country distribution ]
The HEED audience is geographically diverse, with viewers across North America, Europe, Africa, Asia, and Oceania. The largest audiences are in South Africa (9.6%) and the United States (9.0%), followed by Romania (4.4%), Sweden (3.5%), Indonesia (3.2%), Kenya (3.1%), Canada (3.0%), the Philippines (2.9%), Australia (2.8%), and the United Kingdom (2.5%). With remaining percentages also reflecting the global interest for vernacular architecture.
This international reach reflects a growing audience interested in architecture, vernacular building traditions, sustainability, and cultural heritage across different regions of the world.
[ gender and age distribution ]
HEED’s audience is almost evenly split by gender, with 48% women and 51% men, while 1% identify as other. The audience is predominantly young adults, with the largest age group being 25–34 (44.4%), followed by 18–24 (29.5%)and 35–44 (15.3%). This young and diverse audience represents an opportunity to influence the future generation of architects, designers, and thinkers, encouraging them to question conventional approaches and explore different ways of understanding architecture, culture, and the world around them. By making traditional knowledge accessible, HEED aims to broaden perspectives and inspire more thoughtful approaches to the future of the built environment.
95.000+ views
8.400+ likes
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99.900+ views
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34.000+ views
4.600+ likes
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[ Contact ]
Come with topic suggestions, schedule a lecture about vernacular architecture, share your story or community work, plan media coverage or ask about anything.
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