Privacy Policy
Last updated: Aug 2026
HEED ("we", "us", or "our") respects your privacy and is committed to protecting your personal data. This Privacy Policy explains how we collect, use, and protect information when you visit and use the HEED website, purchase our digital products, subscribe to our communications, or contact us.
1. Who We Are
HEED is an independent platform exploring vernacular architecture, earthen construction, natural materials, climate-responsive design, and cultural heritage.
Email: [heyheeddesigns@gmail.com
Location: Spain
For questions regarding your personal data or this Privacy Policy, you can contact us at the email address above.
2. What Information We Collect
Depending on how you interact with our website, we may collect:
  • Contact information: such as your name and email address when you contact us or subscribe to our newsletter.
  • Purchase information: information necessary to process purchases of digital products, such as your name, email address, and transaction details.
  • Website usage information: such as IP address, browser type, device information, pages visited, and general website activity.
  • Newsletter information: your email address and information about whether you open or interact with our communications.
  • Information you voluntarily provide: such as information included in messages or enquiries sent to us.
We do not intentionally collect sensitive personal information unless it is necessary and you provide it voluntarily.
3. How We Use Your Information
We may use personal information to:
  • Provide and deliver digital products you purchase.
  • Process and manage transactions.
  • Respond to enquiries and communications.
  • Send newsletters or other communications where you have provided consent.
  • Improve our website, content, and user experience.
  • Understand how visitors interact with our website.
  • Maintain website security and prevent misuse.
  • Comply with legal and regulatory obligations.
We will only use your personal data for legitimate and appropriate purposes.
4. Legal Basis for Processing
Where applicable under the GDPR, we process personal data on the following legal bases:
  • Consent: for example, when you voluntarily subscribe to our newsletter.
  • Contract: when processing is necessary to fulfil a purchase or provide a service you have requested.
  • Legitimate interests: for purposes such as improving our website, understanding its use, and maintaining security, provided these interests do not override your fundamental rights.
  • Legal obligations: where processing is required by applicable law.
You may withdraw consent at any time where processing is based on consent.
5. Digital Products and Payments
HEED may offer digital products for purchase through this website.
Payment transactions may be processed by third-party payment providers. We do not generally store your full payment card details on our own systems. Payment providers process your information according to their own privacy policies and security practices.
We may retain information relating to your purchase, such as your name, email address, product purchased, and transaction date, where necessary to provide the product, maintain business records, or comply with legal obligations.
6. Cookies and Similar Technologies
Our website may use cookies and similar technologies to ensure that the website functions correctly and, where applicable, to understand how visitors use the website.
Some cookies may be placed by third-party services used by HEED, such as website analytics, payment processing, embedded content, or other services.
Where required by law, non-essential cookies will only be used after obtaining your consent.
You may manage or withdraw your cookie preferences through the cookie settings available on our website.
7. Third-Party Services
HEED may use third-party services to operate the website and provide certain functions, including:
  • Website hosting and management
  • Payment processing
  • Digital product delivery
  • Email/newsletter distribution
  • Website analytics
  • Embedded social media or video content
These providers may process personal data on our behalf or independently according to their own privacy policies.
Where required, appropriate data-processing agreements and safeguards will be used.
8. Social Media
HEED maintains social media profiles, including TikTok and potentially other platforms.
If you interact with HEED through social media, the relevant platform may collect and process information about you according to its own privacy policy. We do not control how these platforms process personal information.
Content embedded from social media platforms may also involve cookies or other tracking technologies.
9. How Long We Keep Your Information
We retain personal data only for as long as reasonably necessary for the purposes described in this Privacy Policy.
For example:
  • Newsletter information is retained until you unsubscribe or request deletion.
  • Purchase information may be retained for as long as necessary to fulfil the transaction and comply with applicable accounting and legal obligations.
  • Contact enquiries may be retained for as long as reasonably necessary to respond and maintain appropriate records.
When personal data is no longer necessary, we will delete or anonymise it where appropriate.
10. Your Rights
Under applicable data protection law, including the GDPR, you may have the right to:
  • Access the personal data we hold about you.
  • Request correction of inaccurate or incomplete information.
  • Request deletion of your personal data.
  • Request restriction of processing.
  • Object to certain processing activities.
  • Request portability of your personal data where applicable.
  • Withdraw consent at any time where processing is based on consent.
You can exercise these rights by contacting us at:
heyheeddesigns@gmail.com
You also have the right to lodge a complaint with the relevant data protection authority if you believe your personal data has been processed unlawfully.
For individuals in Spain, the relevant authority is the Agencia Española de Protección de Datos (AEPD).
11. Data Security
We take reasonable technical and organisational measures to protect personal data against unauthorised access, loss, misuse, alteration, or disclosure.
However, no method of transmitting or storing information online can be guaranteed to be completely secure.
12. International Data Transfers
Some third-party service providers used by HEED may process information outside the European Economic Area (EEA).
Where personal data is transferred outside the EEA, we will rely on appropriate legal safeguards where required by applicable data protection law, such as an adequacy decision or approved contractual safeguards.
13. Children's Privacy
The HEED website is not specifically directed at children. We do not knowingly collect personal information from children.
If you believe that a child has provided personal information to us, please contact us so that we can take appropriate steps to remove it.
14. Changes to This Privacy Policy
We may update this Privacy Policy from time to time to reflect changes to our website, services, technology, or legal requirements.
The latest version will always be published on this page, together with the date of the most recent update.
15. Contact
If you have questions about this Privacy Policy or how HEED handles personal data, please contact:
HEED
Spain
Email: heyheeddesigns@gmail.com
This Privacy Policy is intended as a general template and should be reviewed and adapted to your specific business structure, website provider, payment processor, analytics tools, newsletter provider, cookie configuration, and applicable Spanish/EU legal requirements before publication.